Free with an account · Trademark + .com flags
Describe your business — get 10-25 candidates across 9 meaning types with memorability scores, trademark-risk flags, and an honest .com guess.
9 meaning types — descriptive / invented / metaphor / compound / acronym / founder / cultural / technical / alliterative. Filter by industry.
10-25 candidates with pronounceability + memorability scores (1-10), trademark-risk flags, .com availability guesses (honest — we don't hit the registry), and domain + social-handle tips. Feed to Domain Name and Slogan.
Live trademark databases — use USPTO / TMview after shortlisting. Domain-registration transactions — we recommend, you register.
Free with an account — 30/month. Upgrade to Pro for 1,500/month.
Brief: premium wireless headphones for designers and writers who work in noisy cafés. 15 candidates requested. Here are 4 representative picks from the recommended top 4:
Lumen
Pronounce 5/5 Memorable 4/5 2 syllables
Why this works: Latin root for "light" suggests clarity and precision without ever naming sound quality. Non-English speakers say it correctly on first read. Pairs with any packaging system and survives translation.
Stillcraft
Pronounce 5/5 Memorable 4/5 2 syllables
Why this works: "Still" for the quiet (both product function and the state it offers the user) + "craft" for the designer audience who values making things. Two-word compound that refuses to say "headphones" yet describes them.
Heron
Pronounce 5/5 Memorable 5/5 2 syllables
Why this works: herons are the quietest large birds — a metaphor audiophiles will catch without having to explain. Short, cross-cultural, and trademark-clear in the audio category. Aftermarket .com likely $8k-25k; heron.audio or tryheron.com are workable alternatives.
Quietude
Pronounce 4/5 Memorable 4/5 3 syllables
Why this works: an English noun most buyers half-recognize but rarely use — that combination (familiar enough to decode + rare enough to own) is the classic Kodak / Aesop sweet spot. Domain almost certainly available; trademark risk low in audio.
Run also returned 11 more candidates (descriptive, founder-style, acronym, geographic), a positioning note, 4 domain-hunting tips (alternative extensions + aftermarket budget), 2 social-handle tips (IG/TikTok tend to be gone for short common nouns — try @useheron patterns), and 0 compliance flags.
Four things. First, structured meaning-type variety — you get 10-25 candidates spread across at least 5 of 9 distinct meaning types (descriptive, suggestive, abstract, invented, compound, founder, acronym, geographic, metaphor) rather than 20 variations on the same "-ly" suffix. Second, every name ships with a trademark-risk rating (low / medium / high) calibrated against a hard-banned list of 60+ famous protected marks (Apple, Google, Amazon, Meta, Stripe, Linear, Loom, Tesla, Shopify, Mailchimp, and more) and a 2-character-substitution distance check — so nothing returned is an obvious legal exposure. Third, a pronounce score and memorability score for every candidate (1-5 each) so you can filter for "a non-English speaker can say it on first read" vs "strong but needs coaching". Fourth, honest .com availability guesses — we're transparent that we can't check the actual registry, but we give you pattern-based heuristics (short dictionary words are nearly always taken, invented coined words usually available) so you can prioritize which candidates are worth registering first.
We give you a best-guess on every candidate — "likely available", "unlikely", or "taken-or-premium" — but this is a heuristic, not a live check. The real check takes 30 seconds: paste the name into Namecheap, GoDaddy, Porkbun, or your registrar of choice. Pattern we follow: 1-word common dictionary names are nearly always already registered and trade on aftermarkets for $10k-$500k+. 2-word compounds in common categories (anything containing "shop", "hub", "lab", "works") are usually taken on .com but often available on .co / .io / .app. Invented / coined words (Kodak, Xerox, Verizon-style) are almost always available. Short 3-letter acronyms are nearly always gone. Founder full-name dot-coms are often still open. When we genuinely can't pattern-match, we return null for that candidate and recommend you check directly. We also ship 2-6 domain-hunting tips per run with alternative extensions, prefix/suffix tricks (get-, use-, try-, -hq, -app), and aftermarket price ranges for the top picks.
Every candidate gets a trademark-risk rating — "low" means distinctive and unlikely to collide with an existing mark in your category. "Medium" means it uses a common / generic word that's probably already registered in some unrelated category, so run a USPTO TESS or EUIPO search before filing. "High" means the name is within a 2-character substitution of a famous mark (e.g. "Appler", "Uberish", "GogleDocs") or matches a well-known brand in a related category — we flag it honestly rather than filtering it silently so you can see why we're warning you off. The prompt has a hard-banned list of 60+ protected marks across tech, CPG, auto, hospitality, finance, and media. We are not trademark lawyers — the rating is advisory, and you should always run a final search in USPTO TESS (US), EUIPO (EU), JPO (Japan), or your national registry before filing a formal application. For a serious brand launch, spend $300-600 on an attorney's trademark clearance search — it's the cheapest insurance you'll ever buy.
Style is the overall naming register — how the name is constructed. Professional: sober, buttoned-up, B2B (Goldman Sachs, Accenture, Palo Alto Networks). Playful: warm, irreverent, human (DoorDash, Chewy, Mailchimp). Creative: unusual compounds and reframed / shortened words (Spotify = spot + identify, Flickr, Tumblr, Lyft). Descriptive: plainly says what the business does (American Express, Whole Foods, General Electric) — great for SEO + instant clarity but often weak trademark. Abstract: no literal tie at all (Apple for computers, Oracle for databases, Amazon for books) — works when the category is crowded and the name becomes the meaning. Invented: coined word, doesn't exist in any dictionary (Kodak, Xerox, Verizon, Accenture) — best for distinctive branding + .com availability + strong trademark, hardest to get right. Acronym: IBM, BMW, KFC, NASA — only ship if the acronym works standalone, pronounceable acronyms (NASA, IKEA) generally beat spelled-out (IBM, BMW).
Vibe is the tonal register — how the name feels. Modern: 2020s startup cadence, short + sharp (Linear, Vercel, Loom, Figma, Notion, Arc). Classic: institutional, grown-up, formal (Ralph Lauren, Goldman Sachs, Banana Republic). Luxury: restrained, often European-sounding, single word or elegant two-word pairs (Aesop, Hermès, Chanel, Lumen) — no exclamation-y energy. Friendly: warm, approachable, a little whimsical with soft consonants (Mailchimp, Slack, Chewy, Etsy). Bold: declarative, loud, unusual letter pairings welcome (Uber, Monzo, Attn, Fuze). Minimalist: quiet, zen, 1-2 syllables, restrained (Muji, Notion, Arc, Bear). The classic mistake is picking the vibe you aspire to instead of the one your brand actually has — if you're launching a neighborhood bakery, "minimalist" is going to produce beautifully restrained names that feel wrong next to a sourdough loaf.
Short (1 word, 1-2 syllables): Nike, Apple, Muji, Loom, Arc — hardest discipline, best memorability, almost always "taken-or-premium" on .com. Reserve for brands with strong visual identity or naming budget for an aftermarket buy. Medium (1 word 3+ syllables or tight 2-word compound): Mailchimp, Squarespace, Instacart, Cloudflare — the sweet spot for most launches, balances memorability with .com availability. Long (2-3 words or longer compound): Patagonia, American Express, Ben & Jerry's, The North Face — use when the name needs to tell a story (often for craft / heritage / lifestyle brands). Mixed (default): spreads candidates across all three so you can compare cadence — recommended for most users because until you've seen them side-by-side, it's hard to know what length actually sounds right for your brand.
Every "low" trademark-risk candidate is yours to use commercially — we hand names back under the same open license as the rest of our output, no attribution required. But "using" a name and "owning" a name are different things. Minimum viable ownership: (1) register the .com domain (or your best alternative — .co / .io / .app / country code) before telling anyone the name; (2) grab the matching social handles on Instagram / Twitter / TikTok / LinkedIn / YouTube — even if you don't post, just reserve; (3) for the US, file a trademark (USPTO) once you have a logo + product + some revenue — usually $250-350 per class. For a side project, landing page, or quick test — step 1 is enough. For a real business you plan to invest in, do all three within the first month.
Pronounce score (1-5) measures how easy the name is to say aloud on a first read. Score 5 — a non-English speaker nails it cold ("Loom", "Arc", "Nike", "Muji"). Score 4 — a native speaker reads it fluently but a non-native might stumble once. Score 3 — you have to stop and think about it ("Awwwa", "Xyla"). Score 2 — genuinely ambiguous, people will pronounce it 3 different ways ("Drubn", "Skyft"). Score 1 — confusing consonant clusters ("Xwyz", "Phynt"). Memorability score (1-5) measures how sticky the name is after one exposure. Score 5 — you remember it the next day after hearing it once (short, distinct, metaphor-rich — Amazon, Puma, Tesla). Score 4 — sticks with a couple exposures. Score 3 — familiar but blends with similar brands. Score 2 — forgettable by week's end. Score 1 — generic descriptive ("Quick Business Services"). We target candidates in the 3+ range on both dimensions for all recommendations.
Yes. Write the brief in your target language and the candidates come back in that language with native conventions applied. Japanese: we use both pure Japanese names (漢字 / ひらがな / カタカナ) and romaji-friendly names that work for both domestic and international markets. Chinese (Simplified & Traditional): we generate names that work in 汉字 plus pinyin for domain / social use, and flag cross-dialect pronunciation issues. Spanish / French / German: we generate native-language names and check for vulgar-adjacent syllables across major European languages. If your audience is global, pick English + write the brief in English — the prompt defaults to English-friendly names that work across Japanese, Korean, Spanish, and French pronunciation. Cross-language check is on by default — if a name reads wrong in a major language your business might encounter, it goes into complianceFlags with the specific warning.
First 3 runs per day are completely free — no signup, no credit card, full access to the tool including recommended picks, trademark ratings, and domain tips. A free account bumps you to 30 credits/month; each business-name run costs 2 credits, so 15 full naming sprints per month on the free tier. Agencies and in-house brand teams running 50+ naming sprints across clients or product lines should look at Pro (1,500 credits/month). Every result URL is saved for 7 days on the free tier (indefinitely with a free account) so you can share candidates with co-founders or a branding consultant before committing.