How is this different from ChatGPT for product copy? #
Ask ChatGPT and you get one generic description with Amazon-banned words sprinkled in ("best", "revolutionary"), no platform awareness, no bullets, no SEO keywords, and usually at least one invented spec. This tool returns 3-5 descriptions in DIFFERENT angles, a properly-structured Amazon-safe bullet block, a keyword starter set, a recommendation — and it uses [bracketed placeholders] instead of fabricating any feature you didn't list.
Will it invent specs or features my product doesn't have? #
No — this is prompt-forbidden. If you list "100% cotton, machine washable" we only dramatize those two things. If the copy would be stronger with a fact you didn't give us (a weight, a country of origin, a certification), we leave a [bracketed placeholder] for you to fill in. Better to fix a placeholder than to have Amazon pull your listing for a false claim.
What are the 5 angles and which should I pick? #
Benefit-led leads with what the buyer gets ("Wake up without back pain") — default for most consumer products. Feature-focused leads with specs — for electronics, tools, or technical gear. Story-driven opens with origin / craft — for artisan, DTC, small-batch. Problem-solution names a pain first — great for "why now" products (sleep aids, cleaning tools). Luxury-positioning uses restrained, spacious language — only works when your price actually supports it. Pick "auto" if unsure and we'll choose 4 that fit your product.
Are the bullets Amazon-safe? #
When you select Amazon as the platform, yes: no "best", "#1", "top-rated", "new", no emojis, no HTML, no external URLs. We also keep bullet headlines to 3-6 words in Title Case (the bold lead Amazon expects) and the detail sentence under 240 chars so it doesn't truncate. Still, always check Amazon's current category-specific restrictions — they change.
How many words is "short" / "standard" / "detailed"? #
Short = 50-80 words, a punchy paragraph for category cards, upsell blocks, Google Shopping snippets. Standard = 120-180 words, two to three tight paragraphs — the sweet spot for most product pages. Detailed = 250-400 words, three to five paragraphs, full spec narrative for high-ticket items or SEO-competitive categories. We count the words as we write them; if a variant drifts you'll see it in the word count badge on the result page.
How should I pick the tone? #
Persuasive for most consumer products — warm, enthusiastic, grounded. Direct for utility goods where buyers are shopping on specs and price. Luxury only for price points $150+ where restraint is part of the value. Friendly for DTC brands with personality (especially supplements, beauty, pet). Technical for tools, electronics, gear where buyers know the category. Mixing is fine — run the tool twice with different tones if you want options.
What goes in "primary keyword" and does it matter? #
The exact search phrase you want this page to rank for ("merino wool throw blanket", "ceramic pour over dripper", "running shoes for flat feet"). We weave it into the first 100 characters of at least 2 descriptions so the keyword is present naturally, and include it + adjacent variants in the SEO keywords list. Without it, copy still works — SEO keywords just come from the product itself. With it, you get listings that have a fighting chance in search.
Can it write in a non-English language? #
Yes — describe your product in the target language (Spanish, Japanese, German, French, Chinese, Portuguese, etc.) and the output will be in that language. Helpful for non-English stores or multi-market sellers. The English interface is today's default; Japanese, Chinese, Korean, Spanish, and Russian UI are rolling out soon.
What about compliance-sensitive categories — supplements, cosmetics, electrical? #
We don't add medical claims, safety certifications, or efficacy numbers you didn't provide. If your product touches a regulated category and the draft needs specific language (FDA disclaimer, FCC compliance, CE marking, FSA/HSA eligibility), we flag that in the "cautions" block below the copy. Never publish compliance-sensitive listings without reviewing against your region's rules.
How do I use the SEO keywords? #
They're a starter set for your listing's hidden fields. On Etsy, they're your 13 tags (pick the top 10-13 most relevant). On Amazon, they're the backend search terms in Seller Central. On Shopify / WooCommerce, they seed your meta_keywords + alt text + internal linking. Always verify real search volume in Ahrefs / Semrush / Keywords Everywhere — our list is semantic, not volume-verified.
How many free runs do I get? #
First 3 runs per day are free without signup. Free account = 30 credits/month; each run costs 2 credits. Pro plans have 1,500/month — enough to write copy for a full catalog, plus retain history so you can tweak and re-export.