Free with an account · .com-aware · Trademark-safe
Describe your business — get 12-20 domain candidates across 10 strategies with brandability scores, trademark flags, and honest availability guesses.
Exact-match · keyword-rich · brandable · prefix / suffix. TLDs: .com / .io / .co / .app / country-code. Scoring: SEO-keyword-value / brandability / memorability / trademark risk.
12-20 candidates with strategy type, scores across 4 axes, and honest availability guesses across TLDs. Pair with Business Name for the full brand stack.
Live domain-registration checks (hit your registrar for truth). Premium pre-owned domains — we flag but don't broker.
Free with an account — 30/month. Upgrade to Pro for 1,500/month.
Brief: premium wireless headphones for designers and writers who work in noisy cafés, brand name "Heron". 15 candidates requested. Here are 4 representative picks from the recommended top 4:
heronheadphones.com
SEO 5/5 Brand 3/5 Memorable 4/5 Typable 5/5 19 chars
Why this works: bare-metal descriptive domain — tells both search engines and humans exactly what\'s on the site. Works as a launch domain before upgrading to the 1-word .com. Almost certainly available fresh at $10-15/yr.
heron.app
SEO 1/5 Brand 5/5 Memorable 5/5 Typable 5/5 9 chars
Why this works: the .com is almost certainly aftermarket $25-150k. .app gives you a short, clean, brand-forward domain for ~$15/yr and signals modern audio-tech positioning. Pairs naturally with a QR code on packaging.
tryheron.com
SEO 2/5 Brand 4/5 Memorable 4/5 Typable 5/5 12 chars
Why this works: classic "try[brand]" fallback when the bare .com is aftermarket. Works for trial-audience D2C where the pitch is "try our headphones for 30 days." Direct traffic cost: minimal — customers learn "tryheron" as the URL.
heron.com
SEO 2/5 Brand 5/5 Memorable 5/5 Typable 5/5 9 chars
Why this works: the grail. 1-word bird metaphor for "quietest large bird" — perfect for a quiet-headphone brand. Almost certainly aftermarket, but in the $8-25k band it\'s the right long-term investment for a brand aiming at $10M+ in 5 years.
Run also returned 11 more candidates (exact-match, keyword-rich, suffix-labeled, invented-coined), a positioning note, 4 registrar tips (Dan.com vs Afternic comparison, use escrow.com for aftermarket buys over $2k), 2 SEO notes (keyword-in-domain gives ~2-5% of its 2010 lift in 2026), and 0 compliance flags.
Four things. First, structured strategy variety — you get 12-20 candidates spread across at least 5 of 10 distinct naming strategies (exact-match, keyword-rich, brandable, compound, prefix-verbed, suffix-labeled, hyphenated, alt-TLD, invented-coined, domain-hack). That means you compare different approaches side-by-side — "getpulse.io" vs "pulsehq.com" vs "ironlab.com" vs "arc.app" — rather than 30 variations on the same "get-" prefix. Second, each domain ships with four scores — SEO-keyword value (1-5), brandability (1-5), memorability (1-5), typability (1-5, "will people spell it right from memory?") — so you can filter for "globally castable brand" vs "SEO-leaning" vs "fine for now while we launch". Third, every candidate gets a trademark-risk rating (low/medium/high) calibrated against 60+ famous protected marks. Fourth, honest availability guesses — we can't check the live registry, but pattern-matching ("1-word common dictionary .com = taken-or-premium", "8-char invented coined = likely") gets the heuristic right about 80% of the time, plus aftermarket price ranges so you know whether the .com on your favorite pick will cost $2k or $200k.
Less than most people think. Google explicitly devalued exact-match domains in 2012 after Panda / Penguin updates because the whole "bestcoffee.com" spam era had flooded search results. Today, keyword-rich domains offer maybe 2-5% of the SEO lift they did in 2010 — search rankings are driven by content, backlinks, E-E-A-T signals, and Core Web Vitals. What still matters: (1) a keyword in your domain can help click-through-rate on SERPs because the URL shows what the page is about; (2) branded search volume (people Googling your brand name) is a strong ranking signal over time, which favors memorable brand names over generic keyword stuffing; (3) short, clean, easily-shared domains get more organic backlinks than long hyphenated keyword strings. Net verdict: if you're building a local-services or very narrow niche site, a light keyword-rich domain ("austinroofers.com") can be a mild positive. For anything you plan to invest in for 5+ years, brandable beats keyword every single time. We default to "mixed" for this reason — you see both paths in one run.
Our availabilityGuess is a heuristic, not a live check — the real check is 30 seconds on Namecheap, Porkbun, or GoDaddy (we link directly from each candidate). Pattern we follow: 1-word common dictionary .coms are nearly always "taken-or-premium" and trade $5k-500k+ on aftermarkets (Dan.com, Afternic, Sedo). 2-word common compound .coms are usually "taken-or-premium" for short 2-syllable fusions (shophub, apphub) but often "likely" for 3-4 syllable compounds (fermentableslab, strawberryworks). Prefix-verbed patterns ("get[NOUN]", "use[NOUN]") are usually taken for common nouns and likely for niche ones. Invented coined words (5-8 chars, no famous-brand collision) are almost always "likely". Hyphenated .coms are usually "likely". .io / .co / .app / .dev with common dictionary words are often "likely" unless ≤4 chars or famous. We tag "taken-or-premium" with a priceHint ($500-5k / $2k-8k / $5k-50k / $50k-500k) so you can budget before falling in love. The three things that will never show up in our output: .com candidates that collide with famous brands, obvious substring squats, and anything confusable with a household name within 2-character substitution.
.com is still #1 if you can get it at a price you can afford. For B2C / DTC / retail / hospitality / finance — stretch for the .com even at $5k-15k aftermarket because older, less-technical buyers will type ".com" regardless of what's on your business card. For a modern SaaS / dev-tool / AI startup targeting technical buyers — .io / .app / .dev / .ai are completely first-class; Vercel.com doesn't outrank Arc.net for credibility. .co is the modern ".com lite" — perfectly acceptable for startups (Stripe.com actually used Stripe.co for years), cheaper than aftermarket .com, no SEO penalty. .ai is hot for 2024-2026 but ages aggressively — like ".net" in 2005 or ".biz" in 2001, the domain hints at a time window. Country-code TLDs (.jp, .de, .co.uk, .mx) are great if your audience is genuinely in that market — don't force .co.uk for a US-only product. Our "modern-tech" preset balances .com / .io / .dev / .app / .ai evenly for tech startups; "com-first" keeps .com at 60-80% with alts as fallbacks; "global-mix" gives you country codes if you need them. Pick "com-only" for traditional businesses where the .com is the strategic priority.
Strategy decides the construction pattern. Exact-match: keyword IS the domain body ("bestcoffee.com", "dentistinchicago.com") — max SEO signal, min brand equity, nearly always taken on .com. Keyword-rich: keyword + modifier ("getbestcoffee.com", "italianrestaurantnyc.com") — decent SEO, some brand-ability. Brandable: evocative word, no keyword tie ("Stripe", "Loom", "Oro") — highest ceiling, needs marketing investment. Compound: two real words fused ("Cloudflare", "Salesforce", "Mailchimp") — the modern SaaS sweet spot. Prefix-verbed: get-/use-/try-/my-/join-/hello- + noun ("usepanel.com", "tryfondu.com") — classic fallback when bare-word .com is gone. Suffix-labeled: noun + -hq / -app / -lab / -works / -studio ("pulsehq.com", "finchapp.com"). Hyphenated: last-resort "foo-bar.com" — loses 20-30% of direct traffic to the non-hyphenated variant, use 1-2 max. Alt-TLD: drop .com for .io / .co / .app / country code ("linear.app", "bear.app"). Invented-coined: pure coined word, not in any dictionary ("Kodak", "Xerox", "Google") — best long-term ownability, hardest to write. Domain-hack: TLD as wordplay ("del.icio.us", "codepen.io") — cute in 2014, dated in 2026, use 1 max.
SEO-keyword value (1-5) = how much of the user's primary keyword is in the domain body. 5 = keyword IS the domain ("bestcoffee.com"). 4 = keyword is majority of body. 3 = keyword is minor. 2 = semantic hint only. 1 = no keyword relationship. Brandability (1-5) = how Stripe / Loom / Oro-level distinctive. 5 = could be a Fortune 500 brand in 10 years. 1 = "QuickBusinessServices247.com" generic. Memorability (1-5) = sticks after one exposure. 5 = a cold listener remembers it the next day (short, distinctive, metaphor-rich). 1 = forgotten by week's end. Typability (1-5) = reader types it correctly from memory after hearing once. 5 = "loom.com", "arc.com", "muji.com" — no ambiguity. 3 = needs to hear it twice. 1 = ambiguous spelling ("phyntr", "xwyz") — you'll lose 30-50% of direct traffic to misspellings. We target 3+ on all four dimensions for recommended picks. For a modern brand, we weight brandability + memorability + typability most heavily — SEO-keyword-value is a tiebreaker, not a primary signal.
Every domain gets a trademark-risk rating — "low" means clearly distinctive, unlikely to collide with an existing mark in your category. "Medium" means it uses a common/generic term probably already registered in some unrelated category — recommend you run a USPTO TESS (US), EUIPO (EU), JPO (Japan), or your national registry search before launching. "High" means the domain is within 2-character substitution of a famous mark (e.g. "shopifyhub.com", "openai-labs.io", "gooogle.com") or matches a well-known brand in a related category — we flag it honestly rather than silent-filter so you see why we're warning you off. The prompt has a hard-banned list of 60+ protected marks across tech (Google, Apple, Meta, Stripe, Shopify), CPG (Coca-Cola, Nike), auto (Tesla, Toyota), hospitality (Airbnb), finance (Visa, Mastercard), and media (Disney, Netflix) — nothing that's a variant of these will ever appear in our output. We are NOT trademark lawyers — the rating is advisory. For a serious brand launch, spend $300-600 on an attorney's clearance search. It's the cheapest insurance you'll ever buy, and UDRP disputes (where trademark holders force registrars to surrender your domain) can rip a brand out of your hands in 60 days.
Yes — cross-language pronunciation check is on by default. The prompt checks every candidate against awkward syllables, vulgar-adjacent phonemes, and politically-loaded substrings across major European languages (Spanish, French, German, Italian, Portuguese) plus Mandarin Chinese, Japanese, and Korean. Anything that reads weird in a major language goes into complianceFlags with a specific warning. Typability score also bakes this in — a candidate with high typability is one that a non-native speaker can spell correctly after hearing it once. If your audience is global, set brand name to English and keep style on "brandable" or "short" — those patterns tend to work across languages. Invented coined words (Kodak, Xerox, Sony, Zara, Ikea — all of which are made-up across all 7+ languages they operate in) are the gold standard for global-castability. We also avoid country-code TLDs with political/registry risk (.tv = Tuvalu, .ly = Libya, .io = British Indian Ocean Territory) unless your "tldPref" explicitly requests them.
Three plays. First — aftermarket. Every taken-or-premium candidate ships with a priceHint ($500-5k / $2k-8k / $5k-50k / $50k-500k+). Check Dan.com, Afternic, Sedo, or GoDaddy Auctions for real listings. For brands you'll invest 5+ years into, $10-30k on a 1-word .com is almost always a great trade — it compounds into free direct traffic, higher email deliverability, and instant credibility. Second — prefix/suffix variants. We automatically surface "get[X].com", "try[X].com", "[X]hq.com", "[X]app.com", "[X]works.com" patterns that are usually available when bare-word isn't. Linear ran on "linear.app" for years. Third — alt-TLD. .io / .co / .app / .dev / country-code are first-class for modern brands. The modern-tech TLD preset weights these alongside .com. The ONE thing to never do: settle for a bad domain because it's the cheapest .com available. "QuickBusinessSolutions247.com" is always worse than "Lumen.co" — on every dimension except literal keyword match, which is the dimension that matters least.
First 3 runs per day are completely free — no signup, no credit card, full access to the tool including top-picks, trademark ratings, SEO notes, and aftermarket price hints. A free account bumps you to 30 credits/month; each domain-name run costs 2 credits, so 15 full naming sprints per month on the free tier. Founders running 20-40 naming sprints during launch week should look at Pro (1,500 credits/month). Every result URL is saved for 7 days on the free tier (indefinitely with a free account) so you can share candidates with co-founders, your lawyer, or your branding consultant before committing. Each result page also links straight to Namecheap and Porkbun for live availability checks so you're never more than two clicks from actually registering.