Free with an account · 6-10 distinct hooks across 4+ angles
Stop staring at a blank cursor. Paste your topic — get hooks across curiosity, contrarian, story, stat-shock, question and more, scored honestly.
See how it works — click any example
Curiosity-gap, contrarian, stat-shock, story, question, mistake-reveal, promise, prediction, problem-agitation, scene. At least 4 distinct angles enforced per run — no 8 variations of the same hook.
6-10 opening hooks scored 1-5 on specificity, curiosity, originality, and deliverability. Overpromises get flagged. AI-slop phrases stripped (no "in today's fast-paced world", no "You won't believe…"). Pair with Blog Post Writer or YouTube Script.
Topics under 10 characters. Highly specialized B2B jargon we don't know — add context. We won't invent stats or brand names not in your topic. Clickbait patterns — 30 banned phrases actively stripped.
Free with an account — 30/month. Upgrade to Pro for 1,500/month. Each hook run costs 2 credits.
Topic: "How a 4-day workweek changed our engineering team — 18% more output, 40% fewer meetings" · blog · bold tone · 5 shown.
We shipped 18% more in four days than we used to in five. Forty percent of our meetings also vanished. I did not expect either number to survive contact with reality.
Specificity 5/5 · Curiosity 4/5 · Originality 4/5 · Deliverability 5/5
Engineering managers keep telling me a 4-day week would destroy velocity. The opposite happened. Fewer hours, fewer meetings, more shipped — which means the real problem was never hours.
Specificity 5/5 · Curiosity 5/5 · Originality 5/5 · Deliverability 5/5
The morning we told the team we were cutting to four days, Sasha — our most senior engineer — asked if she should start job-hunting. Six months later she told me the new schedule saved her marriage.
Specificity 5/5 · Curiosity 5/5 · Originality 5/5 · Deliverability 4/5
Why would any engineering team ship more on fewer days? The cynical answer is that Fridays were always wasted. The real answer is less obvious — and it's about what gets protected, not what gets removed.
Specificity 4/5 · Curiosity 5/5 · Originality 4/5 · Deliverability 4/5
For two years I ran our engineering team on the five-day default because "it works for everyone else". That was the mistake. The four-day week taught me velocity was never about hours.
Specificity 4/5 · Curiosity 4/5 · Originality 3/5 · Deliverability 5/5
+3 more hooks (curiosity-gap, promise, prediction) · copy individually or as markdown
Paste a topic (the post, video, email, or ad you're writing — 5-800 characters). Pick a platform (10 options from blog to TikTok to podcast), a tone (8 options from conversational to bold to empathetic), and how many hooks you want (6-10). In 10-20 seconds you get: 6-10 distinct opening hooks, each in a different rhetorical angle (curiosity-gap / contrarian / problem-agitation / stat-shock / story / question / mistake-reveal / promise / prediction / scene), each with a short label, a one-sentence reasoning for why it works, 4 honest 1-5 scores (specificity / curiosity / originality / deliverability), and an optional warning if a hook risks overpromising. Plus 2-4 tips on how to pick between them.
Because a "best hook" is an illusion — the best hook depends on context you know and we don't (what week is it, what did your last post do, how the audience is feeling today). The right move is 6-10 distinct takes so YOU can pick the one that fits. The model enforces at least 4 DISTINCT rhetorical angles across the set, so you're never getting 8 curiosity-gap variations of the same hook.
Three things. (1) Angle diversity is enforced — ChatGPT almost always collapses to 2-3 rhetorical patterns; we require at least 4. (2) Banned-phrase filtering is hard-coded — no "You won't believe", "In this post I will", "In today's fast-paced world", or 27 other AI-slop fingerprints. (3) Each hook is scored honestly on 4 axes including DELIVERABILITY — if a promise-angle hook overpromises what your content can deliver, we score it 2/5 and flag it. ChatGPT just flatters.
No. The prompt explicitly forbids inventing specific numbers that aren't in your topic. If you say "I teach meditation", it will NOT invent "83% of meditators quit in week 2". Stat-shock hooks only use numbers you provided, or phrase qualitatively ("most", "a striking share"). Same for brand names, people's names, and company names.
Ten platforms — blog, YouTube, tweet, email, Instagram, TikTok, ad, LinkedIn, newsletter, podcast — each with a different length and voice discipline baked in. A YouTube cold-open hook must work READ ALOUD in 3-8 seconds (15-35 words). A tweet hook must fit 280 chars. A paid ad must be under 90 chars. The same topic generates very different hooks for "blog" vs "TikTok" — and picking the right platform upfront gets you 2x better output.
Curiosity-gap (specific unanswered question), contrarian (challenges a widely-held belief), problem-agitation (names a known pain before promising relief), stat-shock (lead with a specific number), story (drops reader into a scene with stakes), question (specific unsaid question), mistake-reveal (names a mistake the reader is making), promise (specific time-bound outcome), prediction (forecasts the reader's world), scene (visual cinematic detail). Each has a different use case and the tips field suggests which to pick when.
Because a "bold" hook in a "professional" post feels jarring, and an "empathetic" hook in a "witty" newsletter feels off. The 8 tones are: conversational (warm, direct), bold (high-conviction declarative), provocative (deliberately contrarian), curious (wonder-first), urgent (time-sensitive, honest scarcity), witty (dry one-liners), professional (measured, evidence-based), empathetic (starts with the reader's situation). All 6-10 hooks stay within the tone you pick.
Every hook result page has cross-tool chips pre-seeded with the hook text: "Expand into a blog post" (→ Blog Post Writer), "Write the rest of the YouTube script" (→ YouTube Script Generator), "Draft the full tweet thread" (→ Tweet Generator), "Write the Instagram caption" (→ Instagram Caption), "Write the ad copy" (→ Ad Copy Generator), "Write the email" (→ Email Writer). One click takes you to the right next tool with the hook already filled in.
The UI is English-first. The model reads and writes most major languages — paste a Chinese/Japanese/Spanish/French/German topic and you'll get hooks in that language. Full UI translations roll out next (Japanese, Chinese, Korean, Spanish, Russian).
First 3 runs per browser per day are free — no signup. Sign up for 30 runs/month free, or Pro for 1,500/month with history, favorites, and no rate limits.
Set platform to "tweet" for the opening tweet (280 char budget). For a full thread, use the Tweet / X Post Generator after you pick your hook — the cross-tool chip will pipe the hook in and continue the thread.